Results of LM Tag Study by LPRC

LPRC

White Paper – Specialty Beauty Retailer Offender, Shopper, Employee Feedback Study: LM Tag

The Loss Prevention Research Council (LPRC) conducted a series of in-person survey interviews in the Gainesville, FL. A specialty beauty retailer’s StoreLab in order to understand the impact of the LM Tag on associates, shoppers and shoplifters. This research focused on the LM Tag’s impact on protecting high end fragrances, one of the specialty beauty retailer’s high loss products.

 Shopper Feedback

  • 93% of customers rated the LM Tag’s effectiveness above a 5, indicating they think the LM Tag is effective at preventing theft.

Employee Feedback

  • 90% of the associates surveyed agreed that they like the LM Tag and that it is easy to apply.

Offender Feedback

  • In this study, all 7 shoplifters indicated they would not attempt to steal a product that was protected by the LM Tag.

 

 

 

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